Social Networking

Photo by 
Eric Wüstenhagen on Flickr and used here with Creative Commons license.
Twitter followers. Image by Pong on Flickr and used here with Creative Commons license.
Business
by Henk van Ess

Twitter lists are my favorite way to filter information. A private Twitter list lets you follow anyone without them knowing you follow them, which basically undermines the whole idea of social media, but has its uses if you are a checking out a company, for instance, and don’t want to follow visibly. This kind of list presents […] more »

Social Media
by Julie Keck

It’s hard starting a Twitter account from scratch. Not only do you not know who to follow (start with @LouisCK and @PBSMediaShift, then work outward from there), but it seems almost impossible to get people to follow you. And how can you develop your personal brand / spread your beliefs /  be on the cutting […] more »

Legacy Media
by Melanie Stone

When it comes to covering crime, journalists walk a fine line. Reporters and community members alike must figure out how to tell stories, distribute content, inform citizens and address violence in what Poynter’s Kelly McBride considers a new media ecosystem with so many outlets and so many voices. How do you tell deeper stories with […] more »

Mediatwits
by Fannie Cohen

Hashtag activism, sometimes derisively called “slacktivism,” has become de rigueur as more people use social networks to spread memes, gather signatures and raise awareness of important issues. But the practice has also come under scrutiny because it might take the place of more real-world action; most often, hashtag activism doesn’t lead to protests in the […] more »

Business
by Leslie Campisi

The following is a guest post. Read more about MediaShift guest posts here. At Hotwire, we’ve established an annual tradition: wracking our Wi-Fi enabled brains to determine which trends will define the digital world in the months ahead. In our fifth Digital Trends Report, we call this “the year of digital maturity” — and no, […] more »

Citizen Journalism
by Tim Karr

Saturday, May 3 was World Press Freedom Day. The following is a guest post from FreePress to mark the day. “If you want to liberate a society,” Egyptian Arab Spring activist Wael Ghonim said early in the year, “just give them the Internet.” In retrospect, Ghonim should have qualified his statement to include the kind […] more »

Education
by Kathleen Bartzen Culver

When I recently saw my friend and former teaching assistant Jason Shepard covered in a story on faculty using Twitter, I giggled a little. An accomplished writer, media law professor and soon-to-be-chair of the 2,500-student Department of Communications at California State-Fullerton, Jason has a lot of things to brag about — but his Twitter presence just isn’t […] more »

MobileShift
by Courtney Lowery Cowgill

Each quarter, the social sharing platform ShareThis releases a report that looks at the sharing landscape — data that the company says gives “insight into what, where and how consumers share online, which is not only a true indicator of interest and intent, but also a powerful way for publishers and advertisers to drive content […] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week on the RJI Futures Lab, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help […] more »

Check out MediaShift Sponsorship opportunities!

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

If you're interested in submitting a guest column, see our guidelines here.