Media Metrics Roundup for March 9, 2016

    by Alexandra Kanik
    March 9, 2016

    One Liner Aims to Help Newsrooms Understand Editorial Analytics Platforms

    (Mădălina Ciobanu / Journalism.co.uk)
    The tech folks over at INN are developing a system that will help newsrooms manage third-party platforms. The first iteration will include analytics platform support.

    Trump Mostly Tweeting From an iPhone 2 Weeks After Apple Boycott Call

    (Tim Peterson / Marketing Land)
    Marketing Land uses social media metrics to call out Trump on a public promise.

    Hot Pod: Pod Consumption Surges, Midroll Makeover, iTunes

    (Nick Quah / Hot Pod)
    How, exactly, do the iTunes charts work? Quah has some answers.


    How the Guardian Shines a Light on Dark Traffic

    (Lucinda Southern / Digiday)
    The Guardian is working to crack dark social with its in-house analytics tool Ophan, but some traffic is still too dark.

    Facebook Announces a WordPress Plugin That Lets Publishers Easily Create Instant Articles

    (Joseph Lichterman / Nieman Lab)
    Facebook Instant Articles just got a little bit more ubiquitous with its open source WordPress plugin.

    From MetricShift:

    A Closer Look at How Page Views Have Evolved Over Time by Allie VanNest


    What Bruce Springsteen Can Teach Us About Metrics by Robert Gates


    More From MetricShift:

    Special series: Metrics that Matter

    Our full Metrics that Matter series is now available for your viewing pleasure! We tackled issues of managing goals, addressing audience awareness and choosing the right media metrics for your organization.

    We also hosted a Twitter chat on the subject of metrics that matter to newsrooms. You can check out the Storified chat here.

    Our series concluded with a couple of case studies, one on the Kentucky Center for Investigative Reporting, and one that more broadly covered the state of media coverage around breaking news.

    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat: Attention Metrics [March 11]

    > Advanced Social Media Analytics [March 15]

    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

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    Tagged: analytics audience dark social inn podcasting trump twitter

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