#MetricShift Chat: Metrics that Matter

    by Alexandra Kanik
    February 24, 2016
    This Twitter chat is part of our special series Metrics that Matter. Click here to view the full series.

    There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and confused. With this special series, we’re tackling the question of which metrics really matter, and which are just adding to the data noise.

    In our #MetricShift chat on Friday, Feb. 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about how to identify organizational goals, find metrics that speak to those goals and avoid the ever-present lure of the “vanity metrics.”

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift and director of social media at Marquette University. Guests will include Celeste LeCompte of ProPublica and Anjanette Delgado of Gannett.

    If you weren’t able to join us, here’s the Storify from our twitter chat:


    Tagged: analytics audience goals twitter chat vanity metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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