Special Series: Metrics that Matter

    by Alexandra Kanik
    February 22, 2016

    There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and confused. With this special series, we’re tackling the question of which metrics really matter, and which are just adding to the data noise.

    Through interviews, data analysis and first-hand experience, Metrics that Matter will give you actionable advice on defining your goals, understanding your audience and avoiding the lure of “vanity metrics.”

    We’ll be publishing content from this series over the next two weeks. You can find a listing of stories below, or you can join our Facebook group, sign up for our newsletter or follow #MetricShift on Twitter for series updates.


    Series Posts

    Set Clearly Defined Goals to Make Your Metrics Matter by Alexandra Kanik

    Audience Awareness and Comprehension: The Seldom-Measured Metrics by Eli Powers

    Assess, Analyze, Act: 3 Steps to Measuring What Matters by Tim Cigelske


    #MetricShift chat: Moderated and Storified by Tim Cigelske

    People Matter More Than Metrics at Kentucky Center for Investigative Reporting by Alexandra Kanik by Alexandra Kanik

    Chartbeat Study: How News Consumption Gets Less Diverse Around Major Events by Sonya Song


    Join us for our Metrics that Matter Twitter chat at the #MetricShift hashtag on Jan. 26 at 1pm EST.

    Other Coverage from Across the Web

    Setting a course for impact analysis in 5 steps by Lindsay Green-Barber
    Offline Impact Indicators Glossary by Lindsay Green-Barber
    A 2-in-1 Guide: Impact Assessment & Metrics by Jessica Clark

    Tagged: analytics audience data goals impact

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

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