Tag: social media marketing

by Julie Keck

MediaShift is offering a two-part Social Media Marketing Master Class with our own Social Media Editor Julie Keck on Sept. 16 and Sept. 23. Participants may register for one or both parts. Title: Social Media Marketing Master Class Part II: Grow Your Audience Instructor: MediaShift’s Social Media Editor Julie Keck You’ve established yourself on social media, […] more »

by Julie Keck

MediaShift is offering a two-part Social Media Marketing Master Class with our own Social Media Editor Julie Keck on Sept. 16 and Sept. 23. Participants may register for one or both parts. Title: Social Media Marketing Master Class Part I: Getting Started With Social Media Instructor: MediaShift’s Social Media Editor Julie Keck You know you need to […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Julie Keck

1. Readers gravitate away from free e-books (Mike Kozlowski / Good e-Reader) 2. Amazon tells authors 100% royalty offer was ‘sincere’ (The Bookseller) 3. Social media marketing, for novelists, is relationship building (Beth Bacon / Digital Book World) 4. Is selling books directly to your audience worth it? (Calvin Reid / Publishers Weekly) 5. Survey […] more »

by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps […] more »

by Angela Washeck

In a documentary that debuts on PBS Frontline this week, author Doug Rushkoff explores the relationship between big corporate brands and the young people who are so quick to promote what they “like” on social media. “Generation Like” sheds light on the ever-changing advertising and marketing industry and the phenomenon of teens being relentlessly marketed […] more »

by Alex Kantrowitz

As she made her way into a Wilmington, Del., courthouse last week, attorney Jennifer Lublinski saw a man pull out a .45-caliber semiautomatic pistol and start firing. The man, Thomas Matusiewicz, turned the gun on his former daughter-in-law and her friend, then shot two police officers before finally pointing the gun at his own head […] more »

by Mark Glaser

Welcome to the 56th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week we try to pierce the heavy-duty hype coming from Apple around its new iPhone 5, as well as the hype about social media marketing. First, we discuss the iPhone 5 and how it has only incrementally […] more »

by Neal Rodriguez

Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. The world is flooded with multi-day web marketing conferences and other educational opportunities aimed at teaching people how to use […] more »

by Susan Currie Sivek

Magazines have always prided themselves on their longevity as a medium and their pass-along circulation — the additional readers each copy gains when it’s passed from hand to hand. Today, social media are providing opportunities for readers to share content and experience their favorite magazines as part of their social activity online. As a result, […] more »