Tag: native advertising

by University of Oklahoma Student Reporting Team

This story was co-written by University of Oklahoma students Hannah Jamil, Aimee Schnebeck, Emily Erwin, and Macy Muirhead. In a keynote speech earlier this month at the Journalism Innovation Summit at City University London, Jennifer Schwanenberg, the program manager of Next Media Accelerator, used a classic Disney cartoon, Snow White, to discuss business models for […] more »

by Tristan Stewart-Robertson

MediaShift produced its first-ever Journalism Innovation Summit and its first European event in London last week taking on the twin challenges of content and business models. Delegates came from as far away as South Korea and Canada, across the United Kingdom, Norway, Nigeria and beyond. Hosted by City University London, and with receptions hosted by […] more »

by Hampton Stephens

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Roughly 20 years into the still-unfolding great disruption of “old media” and the advertising market that mostly supported it, the business of journalism appears to be in a new phase. […] more »

by Julie Keck

1. Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital (via Washington Post) 2. BuzzFeed blows up its own editorial guide, deletes post about advertiser (Elliot Hannon / Slate) 3. YouTube to video makers: Join our subscription service or go somewhere else (Peter Kafka / Re/code) 4. Five grant-making lessons from […] more »

by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »

by Simon Owens

Like many of the home decorating bloggers who have amassed thousands of daily followers, Jennifer Flores was a reader of interior design blogs before she launched one herself. Back in 2007, she and her husband had been planning to purchase their first home and ultimately settled on a “fixer upper,” and it was while researching […] more »

by Julie Keck

1. Did social media make the situation in Ferguson better or worse? (Mathew Ingram / GigaOm) 2. The gaming industry’s greatest adversary is just getting started (Sheelah Kolhatkar / Businessweek) 3. Why the New York Times hired Kinsey Wilson (Ken Doctor / Nieman Lab) 4. Tumblr rolls out mobile app install ads in the form […] more »

by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »

by Julie Keck

1. Chinese web censors struggle with Hong Kong protest (Andrew Jacobs / The New York Times) 2. YouGov study affirms growing clout of Facebook as a news medium (John Glenday / The Drum) 3. Internet companies take aim at wireless net neutrality as debate rages on (Amy Schatz / Re/code) 4. Here’s what happened to […] more »

by Julie Keck

1. FCC looks to upgrade IT as net neutrality comments clog system (Alex Howard / TechRepublic) 2. Can print and online content just get along? California Sunday Magazine hopes so. (Kara Swisher / Re/code) 3. n+1: Learning that print and digital can peacefully coexist (Caroline O’Donovan / Nieman Lab) 4. Dish adds Food Network, HGTV […] more »