Tag: native ads

by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

by Andy Seibert

The following piece is a guest post. Read more about MediaShift guest posts here. Marketing professionals live for trends, and these days there’s one wave sweeping through the marketing departments of Corporate America: branded content. Marketers have discovered that customers want to hear from the companies they do business with in ways separate from advertising. […] more »

by John Dick

The following piece is a guest post. Read more about MediaShift guest posts here. Columbia University President Lee Bollinger told Bloomberg recently that he believes we need international standards on freedom of the press. He said that the U.S. is the most protective of expression and free speech of any nation. When “Freedom of the […] more »

by Dorian Benkoil

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top. And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they’re doing. Here, then, are some […] more »

by Julie Keck

1. Twitter, MIT create new research lab to analyze every tweet (Yoree Koh / The New York Times) 2. Intel buckles to anti-feminist campaign by pulling ads from gaming site (Rich McCormick / The Verge) 3. How Emergent founder Craig Silverman is using data to hunt down online hoaxes (Mathew Ingram / GigaOm) 4. Facebook […] more »

by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard […] more »

by Julie Keck

1. Survey: 62 percent can’t recall anything from native ads (Lucia Moses / Digiday) 2. Netflix researching ‘large-scale peer-to-peer technology’ for streaming (Jon Brodkin / Ars Technica) 3. At Newfronts, New York Times pitches its video strategy refresh to buyers (Joe Pompeo / Capital New York) 4. News Corp introduces cross-title membership and reward scheme […] more »

by Courtney Lowery Cowgill

1. Barry Diller: Broadcasters don’t own the airwaves but they still want to stop you from watching via devices (Barry Diller / Wall Street Journal) 2. Al Franken wants Netflix CEO’s perspective on Comcast / TWC deal (Chris Welch / The Verge) 3. They may be filled with trolls, but comments still have value — […] more »

by Julie Keck

1. Netflix and Spotify help drive UK home entertainment revenues to £5.3 billion (John Reynolds / The Guardian) 2. Obama bypasses traditional media again in interview with Zach Galifianakis (Andrew Beaujon / Poynter) 3. An online Magna Carta: Berners-Lee calls for bill of rights for web (Jemima Kiss / The Guardian) 4. Web firms face […] more »

by Julie Keck

1. The New York Times embraces ‘organic’ ad strategy (Brian Morrisssey / Digiday) 2. Ezra Klein is said to plan to leave the Washington Post (Ravi Somaiya / New York Times) 3. Entrepreneurs dominate Forbes 30 Under 30 list (Jeff Bercovici / Forbes) 4. Internet streaming device maker unveils Roku TV at CES 2014 (Dawn […] more »