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    Media Metrics Roundup for November 29, 2017

    by Jason Alcorn
    November 29, 2017

    How to Ask Better Questions About Newsroom Analytics
    Alyssa Zeisler / MetricShift
    ‘Why’ and ‘How’ are fundamental, says the Financial Times’ engagement strategist.

    5 Social Media Trends That Will Have Maximum Impact In 2018
    Guy Sheetrit / Ad Week
    Number one: Ephemeral content.

    Native Advertising Grows Up Fast, Shedding Its Rogue Image
    Rick Edmonds / Poynter
    And measurement is getting better.

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    6 Email Marketing Predictions For 2018
    Jeff Slutz / Emma
    Number six: Contextual email.

    Roll-Up Property Considerations for Google Analytics 360
    Samantha Barnes / Luna Metrics
    When should you be aggregating data from multiple sites?

    How The Most Successful Teams Bridge The Strategy-Execution Gap
    Nathan Wiita and Orla Leonard / Harvard Business Review
    They spend more time reviewing performance metrics.

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    More From MetricShift

    How to Tell the Story of Metrics Inside Your News Organization
    Ryan Sholin

    How Much Do Analytics Matter in Podcasting?
    Russell Lindley

    Harvard Experiment Finds Large Effects From Small News Outlets
    Jason Alcorn

    ‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
    Ian Gibbs

    Your Quick Guide to Using LinkedIn to Distribute Content
    Liam Corcoran

    Upcoming Trainings and Events

    Design Thinking: Story Design and Testing [Nov. 29]
    Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

    How to Become a Mobile Ninja in the Field [Dec. 5]
    Instructor: Judd Slivka, mobile journalism professor

    Facebook Live for Journalists [Dec. 6]
    Instructor: Melissa Luck, Asst. News Director at KXLY television

    Transmedia Storytelling in Journalism [Dec. 13]
    Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: 2018 trends email metrics financial times native ads
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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