How to Ask Better Questions About Newsroom Analytics
Alyssa Zeisler / MetricShift
‘Why’ and ‘How’ are fundamental, says the Financial Times’ engagement strategist.
5 Social Media Trends That Will Have Maximum Impact In 2018
Guy Sheetrit / Ad Week
Number one: Ephemeral content.
Native Advertising Grows Up Fast, Shedding Its Rogue Image
Rick Edmonds / Poynter
And measurement is getting better.
6 Email Marketing Predictions For 2018
Jeff Slutz / Emma
Number six: Contextual email.
Roll-Up Property Considerations for Google Analytics 360
Samantha Barnes / Luna Metrics
When should you be aggregating data from multiple sites?
How The Most Successful Teams Bridge The Strategy-Execution Gap
Nathan Wiita and Orla Leonard / Harvard Business Review
They spend more time reviewing performance metrics.
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.