Tag: engagement

by Michele McLellan

When I first started studying an emergent group of local online news startups in 2009, it was because I was skeptical of a narrative that went something like this: Newspapers had to be saved because the only alternative was angry bloggers who couldn’t be trusted with the facts. As a few years passed, the narrative […] more »

by Joy Mayer

Editor’s note: This post was written before the recent protests at the University of Missouri. The author reports that the engagement strategies discussed below are being put to significant use as these student journalists face the biggest news of their lives so far. Journalism educators have long faced the challenge of simulating or creating newsroom experiences. We […] more »

by Josh Stearns

Current’s “The Pub,” which is hosted Adam Ragusea, is quickly becoming one of my favorite media podcasts. Recently Ragusea rebroadcast an excellent commentary he did back in April about his idea that authenticity is the new authority. “Authority is an artifice, a facade, that is thoroughly broken down,” says Ragusea. “The only substitute is authenticity. […] more »

by Reuben Stern

This week we bring you tips for what works best when delivering news on each of the various social media platforms.   The insights come from Sarah Frank, executive producer of NowThis, a news organization targeted toward young people that has seen its video views skyrocket ever since it stopped publishing to a desktop website […] more »

by Sonia Paul

What do Pope Francis and sports stars have in common? Quite a lot, according to Jason Deal, the Executive Vice President of the Catholic digital media company Aleteia. Both attract specific dedicated followers. And both figures, unlike individual celebrities, also represent the larger teams behind them. “You don’t cheer for Kobe Bryant, you cheer for the […] more »

by Jefferson Yen

The days when social media engagement meant assigning an intern to run your feeds are long over. At least, that’s what we heard from The Atlantic’s Matt Thompson on Episode 162 of the Mediatwits. You have to have creativity, analytical skills, reporting capabilities, good judgment and strategic sense to be an “engagement editor,” the new […] more »

by Josh Stearns

When we talk about transparency in journalism we tend to discuss it in terms of the people and institutions we cover, or as an alternative to unrealistic notions of objectivity. However, transparency can also be a tool for fostering deeper community engagement with journalism, and a fundamental part of how we make the case for […] more »

by Reuben Stern

This week we see how CrowdTangle identifies stories that are capturing attention in social media, and we learn how Shindig hosts large-scale online discussions that mimic a live event. PART 1: CrowdTangle Using CrowdTangle, newsrooms can see which stories are doing better than others on various social media platforms. We find out how it works […] more »

by Rebecca Blatt

In May 2012, Jane Beard was caring for her ailing 88-year-old father at her home in Silver Spring, Maryland. Her dad was a veteran of World War II, and he was suffering from dementia. At night, he would have nightmares about his service in Europe nearly 70 years prior. He would often cry out, waking […] more »

by Dale Blasingame

Title: How Publishers Can Engage on Social & Drive Revenue Instructors: Dale Blasingame, Chuck Fishman, Mark Glaser Posting original content on social media and gaining from it Media and entertainment publishers face many unique challenges in today’s digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety […] more »