Tag: engagement

by Josh Stearns

When we talk about transparency in journalism we tend to discuss it in terms of the people and institutions we cover, or as an alternative to unrealistic notions of objectivity. However, transparency can also be a tool for fostering deeper community engagement with journalism, and a fundamental part of how we make the case for […] more »

by Reuben Stern

This week we see how CrowdTangle identifies stories that are capturing attention in social media, and we learn how Shindig hosts large-scale online discussions that mimic a live event. PART 1: CrowdTangle Using CrowdTangle, newsrooms can see which stories are doing better than others on various social media platforms. We find out how it works […] more »

by Rebecca Blatt

In May 2012, Jane Beard was caring for her ailing 88-year-old father at her home in Silver Spring, Maryland. Her dad was a veteran of World War II, and he was suffering from dementia. At night, he would have nightmares about his service in Europe nearly 70 years prior. He would often cry out, waking […] more »

by Dale Blasingame

Title: How Publishers Can Engage on Social & Drive Revenue Instructors: Dale Blasingame, Chuck Fishman, Mark Glaser Posting original content on social media and gaining from it Media and entertainment publishers face many unique challenges in today’s digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety […] more »

by Aubre Andrus

When the announcement came late last year that Instagram was now bigger than Twitter, as reported by CNBC, those who once scoffed at the photo-focused network started jumping on board. But as usual, there’s already another up-and-comer ready to take the spotlight: Snapchat. Video and images shared on Snapchat may disappear after 24 hours, but […] more »

by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

by Rebecca Blatt

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Title: How to Improve Audience Engagement and Digital Outreach Instructor: Rebecca Blatt, professor at Walter Cronkite School of Journalism and Mass Communication and leader of […] more »

by Reuben Stern

This week we explore some of the ideas and opportunities emerging among nonprofit newsrooms, including The Center for Investigative Reporting, The Marshall Project, ProPublica and The Texas Tribune. Reporting by Katy Mersmann, Reuben Stern and Rachel Wise. PART 1: Partnerships Collaboration with other organizations is a key element of most nonprofit newsrooms, and it often […] more »

by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »