Tag: discovery

by Josh Stearns

Current’s “The Pub,” which is hosted Adam Ragusea, is quickly becoming one of my favorite media podcasts. Recently Ragusea rebroadcast an excellent commentary he did back in April about his idea that authenticity is the new authority. “Authority is an artifice, a facade, that is thoroughly broken down,” says Ragusea. “The only substitute is authenticity. […] more »

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

by Terri Thornton

More than a decade ago, I was driving down a Tampa, Fla., street when I saw one of the most amazing things I’d ever seen — and may ever see. A space shuttle, piggybacked on a jumbo jet, came out of nowhere and seemed to fill the entire sky. It was massive — seeing it […] more »