Futures Lab Update #163: NPR’s Approach to Snapchat

    by Rachel Wise
    September 9, 2016
    A screenshot from this week's Futures Lab Update video.

    This story first appeared on RJI’s Futures LabReporting by Mitchel Summers.

    NPR has found creative ways to use the most basic features in Snapchat to connect differently with its audience.


    For more information:

    The NPR social media team has shared many posts about Snapchat strategies and experiments on its blog. Some of those posts include:

    NPR has recently updated its “introduction to Snapchat” digital training guide, which was compiled using work from former social media desk interns.


    You can find the social media team’s work on Snapchat under the username npr.

    Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.

    RJI Futures Lab web bannerThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the receive email notification of each new episode.

    Reminder: Upcoming related DigitalEd training: Snapchat and Instagram Stories for Journalists

    Tagged: futures lab update npr rachel wise snapchat wright brian

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