seattle skyline dissection
Having a strong personal voice that isn't condescending is a good tactic for reaching millennial audiences, says Jennifer Maerz. Screenshot courtesy of RJI.
Best Practices
by Reuben Stern

This week we explore a web-based tool for local election coverage, and we get advice on creating news for millennial audiences. PART 1: Electable Electable is a Web-based tool under development that could help smaller local news organizations connect audiences with information about candidates in local elections. We find out how it works from founder […] more »

by Scott Maier

Call it “Mission Improbable.” Assign teams of journalists, digital developers, designers, civic leaders and students – most never having worked together — to produce data-driven tools and stories tackling some of the toughest issues facing Portland and Oregon. And get it done in 72 hours. After three days and a few missteps, mission (pretty much) […] more »

by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

by Sonia Paul

Here’s a list of current media and journalism fellowship programs, including the deadlines for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  APRIL 2015 DEADLINES Vada and Col. Barney Oldfield National Security Reporting Fellowship This fellowship is awarded to a reporter or producer […] more »

by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

by Jordon Brown

Although ISOJ kicked off in Austin on last Friday, it was preceded by an all-day workshop, Collab/Space Austin, with a focus on analytics, metrics and measuring impact. There were seven startups and innovation projects that presented how they are tackling media metrics, and the group helped them identify unique challenges. One of those presenters, Rodney […] more »

by Melissa Suran

While most conferences are formal in nature, PBS MediaShift’s sixth Collab/Space workshop, which happened last week at the University of Texas at Austin, kick-started with an exercise that got everyone out of their seats–and literally kicking. “The idea behind that is to get people awake,” said Andy Boyle, who led the session. “It’s a very […] more »

by Kimberly Selden

PBS MediaShift’s Collab/Space events have been a huge hit. Previous Collab/Space events have taken place in New York City, Chicago and Washington D.C.. We’re continuing this trend by bringing together another diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers and investors to collaborate in Austin. PBS MediaShift is joining forces with the Knight Center […] more »

by Kate Nash Cunningham

This piece was co-authored by Michael Marcotte. As UNM students returned to classes this spring, many brought the new confidence and ideas they earned last fall by launching the New Mexico News Port, a collaboration spawned by the Online News Association’s Challenge Fund for Innovation in Journalism Education. As described in an earlier post, the two […] more »

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