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  • Wayne MacPhail

    Wayne MacPhail began in the industry as a magazine photographer, feature writer and editor. In 1983, he moved to the Hamilton Spectator where was a health, science and social services columnist, feature writer and editor. In 1991, he founded Southam InfoLab, a research and development lablooking into future information products for this Canadian national newspaper chain. After leaving Southam, he developed online content for most Canadian online networks. Wayne now heads up w8nc inc., helping non-profit organizations, colleges and universities, charitable organizations and associations develop and implement technology-based, marketing driven communications strategies. He also teaches online journalism at the University of Western Ontario and Ryerson University. He serves on the board of "rabble.ca":http://rabble.ca/ where he founded the rabble podcast network and rabbletv. He's a regular tech columnist for the website and for mondoville.com.

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  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

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