Ian Gibbs is the founder of Data Stories, an independent data consultancy focused on all things digital, advertising, media and publishing, and former head of commercial insight at Guardian News and Media.
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.
