How News Agencies Are Using Audience Metrics, Overcoming Challenges
Christoph Schlemmer / Austria Press Agency
Schlemmer shares findings from his research for the Reuters Institute for the Study of Journalism.
Side Effect Of The Pivot To Video: Audience Shrinkage
Ross Benes / Digiday
Traffic is tanking at Mic, Vocativ, Fox Sports and Vice Sports. 📉
How Facebook’s, Instagram’s and Snapchat’s Audience Size Estimates Compare
Tim Peterson / Marketing Land
Stacking up self-reported data from the big platforms.
Growing News Subscriptions with Data Analytics
Ciaran Cody-Kenny & Eivind Fiskerud / Schibsted
What an investment in analytics returns in business revenue.
This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning
Kristina Monllos / AdWeek
The top tweets from Sunday.
How We Measure High-Value Conversions, Revenue and More
Asif Rahman / NewsCred
Another analytics firm getting in on business metrics.
More From MetricShift
Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
by Julia Haslanger
Can Australia’s Media Reform Help News Move Beyond Clicks?
by Peter Fray
Sortable Analytics Helps Publishers Optimize Their Revenue Faster
by Jason Alcorn
How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
by Julia Haslanger
Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.
by Gabriele Boland
Upcoming Trainings and Events
FREE! Design Thinking: Media Case Studies [October 3]
Instructor: Robb Montgomery
5 Tech Tools to Improve Your Reporting [October 11]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
How to Create a Community-Centered Newsroom [October 18]
Instructor: Andrew Losowsky of The Coral Project
Journalism School Hackathon: Sports + Health [October 20-22]
MediaShift and the University of North Texas
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
