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    MetricShift Chat: The Metrics of Fundraising

    by Tim Cigelske
    April 25, 2017

    The metrics of the journalism funding model are changing. Publishers are continuing to experiment with digital revenue as a replacement for print ads, resulting in more — and more effective — subscription campaigns and membership drives.

    This next wave of digital fundraising brings challenges as well as opportunities for growth. Does recurring monthly giving work? One-time direct appeals to donors? Pay-by-article and digital tipping? And when is the best time to ask for money?

    Whether a commercial publisher, public media or nonprofit newsroom, answering these and other questions about money requires careful measurement of what’s working and how.

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    In our #MetricShift chat on Friday, April 28 at 1 p.m. ET, we will talk about the metrics of fundraising for journalism in the digital era.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Bikram Chatterji, Managing Director of Maximum Fun; Becca Edwards, strategy director Fiona Morgan, journalism program director Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant, and more to come.

    A Storify recap is posted below:

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    Tagged: business of journalism fundraising membership

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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