#MetricShift Chat: How to Teach Metrics

    by Tim Cigelske
    March 16, 2017

    The next generation of journalists have more to learn than reporting, writing and editing. They’re also beginning to get trained on how to measure audience awareness and engagement with their stories, the impact of their reporting and other emerging journalism metrics.

    For journalism instructors and professors doing the training, this often means learning about new metrics and measurement tools on the job.

    In our #MetricShift chat on Friday, March 24, at 1 p.m. ET we’ll collaborate with our #EdShift section to talk about resources, challenges and sharable tips in combining media metrics and education.


    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Aileen Gallagher, MediaShift.org’s new education sector editor and a journalism professor at Syracuse University; Dr. Liz Gross, social media and market research strategist; Jennifer Sadler, Instructor of Integrated Marketing Communication at University of Mississippi; Amara Aguilar, digital journalism professor at USC Annenberg; Carrie Brown, social journalism director at CUNY Grad School of Journalism; Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant, and more to come.

    A Storify recap is posted below

    Tagged: digital teaching edshift engagement metrics journalism education

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