Audience Data Mining Case Study: PBS & LunaMetrics
(Google Analytics Solutions)
Drawing on data from 330 million visits to PBS.org.
How CNN Has Been Experimenting With Messaging Apps
(Caroline Scott / journalism.co.uk)
Changing the metrics of success.
Analytics Success Requires an Advocate
(Nathan Burke / Analytics Pros)
4 qualities of a great internal analytics advocate.
Readers Who Comment Are 7 Times More Engaged
(Lucinda Southern / Digiday)
Financial Times commenters read more articles and spend more time on site.
The Surprising Insights CMSI Learned in Mizzou
(Chandler Green / Center for Media & Social Impact)
How the story of a death penalty juror can drive social change.
From MetricShift
A New Newsroom Metric: Reading People’s Minds by Simon Galperin
Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn
How Publishers Can Measure Facebook Live Videos by Melissa Luck
How Do You Measure a Relationship in Journalism? by Sebastián Auyanet
How Long Should Your Facebook Videos Be? by Gabriele Boland
By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Facebook Live for Journalists [Mar. 22]
> #MetricShift Twitter Chat: How to Teach Metrics [Mar. 24]
> Video for Social Media [Mar. 29]
> Getting Started with VR Production [Apr. 5]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
