There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and confused. With this special series, we’re tackling the question of which metrics really matter, and which are just adding to the data noise.
Through interviews, data analysis and first-hand experience, Metrics that Matter will give you actionable advice on defining your goals, understanding your audience and avoiding the lure of “vanity metrics.”
We’ll be publishing content from this series over the next two weeks. You can find a listing of stories below, or you can join our Facebook group, sign up for our newsletter or follow #MetricShift on Twitter for series updates.
Series Posts
Set Clearly Defined Goals to Make Your Metrics Matter by Alexandra Kanik
Audience Awareness and Comprehension: The Seldom-Measured Metrics by Eli Powers
Assess, Analyze, Act: 3 Steps to Measuring What Matters by Tim Cigelske
#MetricShift chat: Moderated and Storified by Tim Cigelske
People Matter More Than Metrics at Kentucky Center for Investigative Reporting by Alexandra Kanik by Alexandra Kanik
Chartbeat Study: How News Consumption Gets Less Diverse Around Major Events by Sonya Song
Events
Join us for our Metrics that Matter Twitter chat at the #MetricShift hashtag on Jan. 26 at 1pm EST.
Other Coverage from Across the Web
Setting a course for impact analysis in 5 steps by Lindsay Green-Barber
Offline Impact Indicators Glossary by Lindsay Green-Barber
A 2-in-1 Guide: Impact Assessment & Metrics by Jessica Clark
