If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to place content on editorial sites such as BuzzFeed, New York Times, Washington Post and others.
We thought it was time to ask those in the field what the content marketing boom looks like from their vantage point.
All week this week, we’ll be hearing from those players in this special series.
> #EdShift Chat: How to Do Content Marketing Right, Storified by Stacy Forster
> Why Freelance Journalists are Shifting Their Careers to Content Marketing, by Simon Owens
> Where Branded Content Fits Into a Journalism Curriculum, by Aileen Gallagher
> The Upsides and Downsides of Ghosting Writing for Executives, by Sarah Granger
> How Contently’s Content Marketing Funds Investigative Journalism, by Sonia Paul
> What Publishers Should Know about Content Marketing, by Dorian Benkoil
> Mediatwits #178: How Far Can Content Marketing Go? Hosted by Mark Glaser, Produced by Jefferson Yen [VID]
> How Content Has Transformed Marketing and PR, by Terri Thornton
> How the Google Gods Brought Content Marketing to Every Business, by JD Lasica
How BetaBrand Creates the Most Engaging Content in Online Retail, by Aaron Burcell
SXSW: Where Unbranded and Branded Content Mix, Questions Emerge, by Patricia Aufderheide
Forget ‘The Dark Side.’ Journalists Should Learn Marketing, Business Skills, by Katy Culver
4 Principles Companies Should Watch When Doing Branded Content, by Andy Seibert
Futures Lab Update #70: Content Marketing via Newscred; Decoding Viral Video at Unruly, by RJI Futures Lab
Content Marketing Rises, but Will It Hurt Paid Ads? by Terri Thornton