Tag: advertorial

by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

by Susan Currie Sivek

Click here to read all the year-end roundups This revolution is going to take its time. It’s been a year of high expectations but little fulfillment for those who thought 2010 might forever change the way we read magazines. We’ve seen that disappointing uses of new tools, limited audience interest, and small initial financial returns […] more »

by Terri Thornton

Earlier this year Kevin Gentzel, the chief revenue officer of Forbes, took a look at what the chief marketing officers in the Forbes CMO Network were doing with their companies. He realized they were becoming content creators — and that this had big implications for his magazine and other traditional media. Gentzel said this underscored […] more »