Tag: upfronts

by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

by Fannie Cohen

The TV ad market is still a $78 billion dollar industry, and the amount of ad dollars it commands has grown every year since 2009. But the growth of that spending is shrinking year-over-year, leaving some wondering if ad money is finally flowing away from TV and onto the internet. The sale price for a […] more »

by Angela Washeck

It’s the third year for the Interactive Advertising Bureau’s Digital NewFronts event, and the lineup puts on display the difficult job digital publications and networks have: proving to TV ad buyers that their video ad offerings are a good investment. Based off the TV industry’s upfronts meetings, where network execs gather to pitch their upcoming […] more »

by Julie Keck

1. Yahoo purchase of Tumblr shows power shift (WSJ) 2. Tumblr brand will remain, with mostly “hands off” approach by Yahoo (AllThingsD) 3. Chart: Where Yahoo’s Tumblr ranks next to Twitter, Instagram and Pinterest (The Atlantic) 4. Pinterest takes a “first step” toward working with big brands (GigaOm) 5. Associated Press CEO: DOJ’s seizure of phone records was “unconstitutional” (Huffington Post) 6. TV upfronts reveal big […] more »