Tag: pr

by Devin Harner

The following is a commentary by PBS MediaShift contributor Devin Harner. Just as the noise over Putin’s op-ed in the New York Times on September 11 died down came the news that John McCain responded in kind with a pretty much universally panned op-ed in Russia’s Pravda, or, more properly, a Russian Pravda. As Politico […] more »

by Terri Thornton

One of my favorite things about social media is the way it breaks down the wall that separates journalists from the people most interested in their work. It wasn’t that long ago that a letter to the editor was the best and sometimes only way to get a newspaper’s attention. (Unfortunately, it wasn’t all that […] more »

by Mark Glaser

We decided to pull up this 2010 episode of 5Across about athletes using social media because of its relevance to the current 2012 Olympics, especially as the roundtable includes two U.S. Olympians: Natalie Coughlin and Donny Robinson. Not much has changed in the last couple years, except that even more athletes are on social media […] more »

by Raschanda Hall

When journalists were asked by MuckRack.com to offer up their biggest PR pet peeves recently, it sparked a spirited Twitter conversation. But then, PR folks got their turn, and what ensued sheds light on both of the industries, how they work together, and what their futures hold. The following is a Storify collection from the […] more »

by Mark Glaser

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. In this week’s 4MR podcast I look at the problems Apple has been having with its iPhone 4. The infamous “death grip” issue […] more »

by Ian Capstick

Just like late night talk show hosts who salivate over a fresh political sex scandal, professional communicators can’t stop analyzing and talking about BP’s public relations work during the current Gulf Coast oil spill disaster. More to the point, they can’t shut up about BP’s inability to relate to the public, and its poor use […] more »

by Mark Glaser

Back in the day, the only coverage of a sporting event came from the accredited media. But now, you can find out more from fans in the seats taking pictures and posting to blogs — or from the athletes themselves who are getting hooked on Twitter and Facebook status updates. In fact, Major League Baseball […] more »

by Ian Capstick

It’s been nearly four years since the birth of the social media release, and the terminology and abilities of this tool are evolving alongside social media itself. This fast-paced evolution means many communicators are finding it tough to choose which tool best fits their needs. Sometimes, this wealth of options can lead PR pros to […] more »

by Mark Glaser

This is one in an occasional series on MediaShift where I discuss issues in-depth with thought leaders in online media. The format has changed to give you a profile of the person, as well as more of our dialogue — including video clips. If you have suggestions for future Q&As or want to participate yourself, […] more »

by Mark Hannah

We used to say in my profession — public relations — that you shouldn’t say or write anything that you wouldn’t want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn’t say or write anything that you wouldn’t want to turn […] more »