Journalists’ Biggest Pet Peeves About PR — And Vice Versa

    by Raschanda Hall
    May 7, 2012
    Photo by "Lisah & Jerry Silfwer on Flickr":http://www.flickr.com/photos/doktorspinn/

    When journalists were asked by MuckRack.com to offer up their biggest PR pet peeves recently, it sparked a spirited Twitter conversation. But then, PR folks got their turn, and what ensued sheds light on both of the industries, how they work together, and what their futures hold.

    The following is a Storify collection from the discussion by Raschanda Hall.

    There are the PR lessons you're taught in school, the advice you're given from industry mentors, and then there's the straight-from-the-horse's-mouth tips you'd pay money for."


    If you’re a journalist, what upsets you about PR people? And if you’re a PR person, what behavior by journalists gets under your skin? Sound off in the comments.

    UPDATE: The folks at Muck Rack tell us they will be having more PR/journo Twitter chats, including one this Wednesday at 11 am ET about how journalists want to be pitched on social media. More info here.

    Raschanda Hall is the global media relations manager for Business Wire, a Berkshire Hathaway company. In her role, Raschanda leads the largest dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Raschanda’s focus is on strategies to further establish and expand Business Wire’s media reach and advantage to both traditional and social media audiences. She works closely with journalism organizations and has served on the boards of the National Association of Black Journalists, the Black Public Relations Society of Chicago and The Publicity Club of Chicago. Prior to joining Business Wire, she worked as a Field Producer and Studio Crew Supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans, LA. Raschanda currently lives in a south suburb of Chicago and is the proud mother of her 18-month-old son, CJ.

    Tagged: #muckedup journalism muck rack pet peeves pitching pr public relations storify twitter chat

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