Tag: data analytics

by Stacy Forster

Although the digital media revolution has caused seismic upheaval for journalism and the reporters, editors and producers who create it, some positive elements are changing the business. One of the most important is the introduction of analytics, which give news providers an understanding of how consumers are engaging with a news product. It’s increasingly important […] more »

by Deb Wenger

Discuss audience analytics with any group of journalists and at least one person is going to start complaining about click-bait or pandering. It’s true that the information you get from taking a deep dive into the data on how your audience accesses and consumes your content could lead your news organization astray, but it can […] more »

by Deb Wenger

Everywhere you looked at the Journalism Interactive conference in Columbia, Mo., you ran smack dab into the news audience. By my way of thinking, it’s about time. The setting for former NPR and Twitter exec Vivian Schiller’s keynote looked a little like a comedy club with its brick wall and dramatic spotlight, and she got […] more »

by Cathy O'Neil

This all began at Joe’s Coffee on the Columbia University campus one morning last spring. Mark Hansen was then teaching journalism students who didn’t know much about data or computing. I was working with engineers and skilled data people, who didn’t understand how important storytelling is to problem-solving, especially because different choices, which might seem minute […] more »

by Jen Schradie

The utopian hype over Big Data is being critiqued on many fronts. After all, it isn’t that new. The Romans and the Nazis amassed huge amounts of data on their populations. And then, of course, there is the creepy, Big Brother aspect. However, one problem no one seems to be talking about is that Big Data is […] more »