#EdShift Chat: The Growing Importance of Metrics, Analytics

    by Stacy Forster
    July 20, 2015
    Image courtesy of SeniorLiving.Org.

    Although the digital media revolution has caused seismic upheaval for journalism and the reporters, editors and producers who create it, some positive elements are changing the business. One of the most important is the introduction of analytics, which give news providers an understanding of how consumers are engaging with a news product. It’s increasingly important for working journalists and students leaving journalism programs to have an understanding of analytics, but where should they start in learning how to use them?

    On Tuesday, July 21, our #EdShift chat on Twitter will explore ways of teaching and using analytics, both in the newsroom and in the classroom. Join us at 1 p.m. Eastern Time / 12 p.m. Central Time / 10 a.m. Pacific Time as we discuss the ways educators are finding to teach students how to use analytics to learn about and respond to audience interest, as well as how news organizations are putting them to use every day.

    The chat will be moderated by Stacy Forster of the University of Wisconsin-Madison, and guests will include Joel Christopher of Gannett Wisconsin Media, Anthony Adornato of Ithaca College, Deb Wenger of the University of Mississippi, Matt Sheehan and Ann Christiano of the University of Florida, representatives from analytics tool Parse.ly and more.

    Tagged: analytics data analytics data journalism journalism journalism education metrics social media twitter

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media