Tag: content

by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

by Jefferson Yen

All this week we’ve been writing about the boom in content marketing. For those of you who don’t know, content marketing is – as the name would suggest – content, usually articles, purposely created to drive business for a company. As Simon Owens puts it, content marketing has been around for a long time before […] more »

by University of Oklahoma Student Reporting Team

This piece was produced by a team of students from the University of Oklahoma, including Brigette Waltermire, Anna Reisman, Nicholas Masopust, Ali Stratton, Erin Donnelly, Hayley Jamil, M’ary Miller, Lydia Farve and Candace Hinnergardt. Panelists at the first annual Journalism Innovation Summit in London earlier this month, hosted by City University London and produced by PBS […] more »

by Meagan Doll

On Wednesday, May 27, our #EdShift chat on Twitter will cover how media outlets and professionals are using social channels to post original content. Along with a rise in the number of adults who get their news from social media sites, emerging tools such as Facebook’s Instant Articles suggest there’s no slowing down this trend. But […] more »

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

by Paul Lentz

Everyone is talking about wearable tech and Internet-connected or “smart” devices. And rightfully so. According to the research firm Canalys, the market is expected to triple in size next year alone based on mainstream consumer adoption. However, few are talking about the implications for digital publishers and why they should pay attention. From Pebble and […] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they […] more »

by Dorian Benkoil

Once again, ‘tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013. (Quality) Content Will be King “Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Click here to read the […] more »

by Courtney Lowery Cowgill

2012 was a big year in the world of digital media, one of IPOs, apps, the “social Olympics,” and one of the most cross-platform elections we’ve seen yet. Over the next two weeks, we’ll be looking at some of the big stories we’ve tracked on MediaShift, and we’ll hear from a few correspondents on what […] more »

by Amy Vernon

Though it’s a relatively new idea, the phrase, “We’re all publishers now” already has become somewhat of a cliché. Seriously. Let me Google that for you. I’ll wait while you go look … Back? See what I mean? More than a full page of results with that exact phrasing. While it seems very democratizing, and […] more »