Tag: brand

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, […] more »

by Courtney Lowery Cowgill

We know now that the London 2012 games were indeed the “social” Olympics, but what is the result of the unprecedented connection to the Games via social media? Who did we watch? Where did we watch? How did we watch? Click to read our whole series The infographic below from AddThis, a social sharing and […] more »

by Lily Leung

The best stories across the web on media and technology, curated by Lily Leung 1. Cable news networks were a major destination for updates on Aurora shootings (TVNewser) 2. Twitter is working on a way for you to export all your tweets (NYT) 3. Foursquare starts a pilot program to test paid ads (NYT) 4. […] more »

by Jen Lee Reeves

If newsrooms avoided creating an account on Google+ when the product asked brands to stay away, the time has come to build your brand inside the social-networking tool. Last week, Google opened up brand pages for all to use. But before you set it up, there’s an important thing you need to know: You can […] more »

by Sandra Ordonez

OurBlook.com has been conducting an ongoing interview series on the current and future role of journalism and social media. In previous posts for PBS MediaShift, I shared some of the insights we’ve gathered about the future of journalism, and the skills that will be required of future journalists. In this installment, experts weigh on the […] more »

by Alfred Hermida

As a journalism professor, I have found there is one thing guaranteed to set off a flurry of frenzied activity in the classroom. It has nothing to do with exams or story deadlines. Rather, it is prompted by a simple question to students: How many own your name as a domain name? This seemingly innocuous […] more »