MarketingShift

Image courtesy of Flickr and reused here with Creative Commons license.
Photo by Flickr user Japanexperterna.se and reused here with Creative Commons license.
AdvertisingShift
by Aleszu Bajak

“Your last glorious run of green lights was no accident.” That’s how Quartz, a digital news outlet, opened a story detailing how Siemens is using data to reduce congestion and improve traffic patterns. The piece contains 600 well-written words, two Quartz-style charts and one interview with a Siemens sales manager. Prominently displayed at the top, bottom and on every […] more »

AdvertisingShift
by Paul Berry

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. We are living through an acceleration of history, and true to its name, its velocity is like nothing humans have ever witnessed before. 2016 is bound to be a blur. Benedict […] more »

Business
by jesikah maria ross

I’ve always been a little put off by the marketing concept known as branding. To me it calls up images of cattle, slaves, and Nike swooshes. None of which I find appealing. But recently I participated in a branding process that turned out to be totally transformative. Here’s what happened. I’d been working in the […] more »

MarketingShift
by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

AdvertisingShift
by Jefferson Yen

All this week we’ve been writing about the boom in content marketing. For those of you who don’t know, content marketing is – as the name would suggest – content, usually articles, purposely created to drive business for a company. As Simon Owens puts it, content marketing has been around for a long time before […] more »

AdvertisingShift
by Dorian Benkoil

For publishers, incorporating branded content into their offerings for advertisers can be a way to make serious revenue and avoid some of the problems besieging the media industry. To answer the question of why a publisher should bother with content marketing, I’ll risk quoting bank robber Willie Sutton: It’s where the money is. “There’s a […] more »

Business
by Sarah Granger

We stood in the corner by a window. She turned slowly and looked around before leaning in toward me, admitting that yes, she was a ghost blogger. It felt like a moment from a spy movie. This was seven years ago. Fast forward to this past summer in a busy convention center hallway, where I […] more »

Business
by Simon Owens

If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives. You’ve also likely heard buzz phrases like “thought leadership” and “inbound marketing” and are vaguely aware that these phrases have something to do with those […] more »

AdvertisingShift
by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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