MarketingShift

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BookShift
by Sarah Juckes

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. A lot of authors write books to earn a living, and there are a few nifty services out there to help you do just that. I work with CompletelyNovel, a publishing […] more »

Business
by Jefferson Yen

It’s graduation time across the country, and journalism and communications grads are getting ready to start their careers. Or are they? We all know that job prospects for traditional print jobs isn’t great. You don’t need us to remind you how poorly print has been doing in the past couple of years. But there are […] more »

Business
by Tristan Stewart-Robertson

MediaShift produced its first-ever Journalism Innovation Summit and its first European event in London last week taking on the twin challenges of content and business models. Delegates came from as far away as South Korea and Canada, across the United Kingdom, Norway, Nigeria and beyond. Hosted by City University London, and with receptions hosted by […] more »

BookShift
by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

Business
by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

Business
by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

AdvertisingShift
by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

Business
by Austin Smith

The following piece is a guest post. Read more about MediaShift guest posts here. News spread this week that Facebook is going to start serving full news stories from select publishers natively. Facebook’s rationale is that when a user clicks a Facebook story, the subsequent page load typically takes about eight seconds. The obvious outcome […] more »

Business
by Janet Asteroff

After almost a century in business, electronics stalwart RadioShack has filed for bankruptcy. Their well situated real estate presents an opportunity for one of the companies that put them out of business: Amazon. Sprint and the hedge fund Standard General agreed to buy 1,500 to 2,400 of RadioShack’s 4,000 company-owned stores in the United States. The […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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