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  • Sylvia Chan-Olmsted

    Sylvia Chan-Olmsted is professor of Advertising at the University of Florida College of Journalism and Communications where she teaches brand management, consumer and audience analytics, media research, and media management. She is also director of consumer media research for the College’s multiple TV, radio and digital properties.

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    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

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