• ADVERTISEMENT

    DigitalEd: Facebook Live for Journalists

    by Melissa Luck
    November 14, 2017
    Photo by Jonathan Nackstrand / AFP / Getty Images


    Title: Facebook Live for Journalists
    Instructor: Melissa Luck, Assistant News Director/KXLY-TV

    In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.

     What you’ll learn from this training:

    ADVERTISEMENT
    1. How to use Facebook live
    2. Ways for news organizations to use Facebook live to advance daily coverage
    3. Using Facebook live to force engagement
    4. Facebook live success stories

    Handouts:

    • Basic explanation of Facebook live and ideas to incorporate into your newsroom

    Who should take this training:

    • News managers
    • Journalists
    • Digital and Social News Managers

    Date and Time: Dec. 6, 2017 at 1 p.m. ET / 10 a.m. PT
    Price: $39

    ADVERTISEMENT

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

    Register now for the online training!

    About the Instructor: 
    Melissa Luck is a career journalist who has worked as a reporter, anchor, producer and manager. She has won and been nominated for numerous awards related to TV news features, investigations and continuing coverage. She manages social media for the ABC affiliate in Spokane, Washington and is always looking for ways to advance and innovate across platforms. She’s the daughter of a retired journalist, the wife of a morning news anchor and the mom of two budding storytellers. She tweets more than she should.

    Tagged: digitaled facebook live livestream melissa luck social media

    Comments are closed.

  • About DigitalEd

    DigitalEd is a series of live online media trainings offered by MediaShift in partnership with top journalism and communication schools. We offer real-world training for the digital age. Check them out!

  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift