In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
What you’ll learn from this training:
- How to use Facebook live
- Ways for news organizations to use Facebook live to advance daily coverage
- Using Facebook live to force engagement
- Facebook live success stories
- Basic explanation of Facebook live and ideas to incorporate into your newsroom
Who should take this training:
- News managers
- Digital and Social News Managers
Date and Time: Dec. 6, 2017 at 1 p.m. ET / 10 a.m. PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Melissa Luck is a career journalist who has worked as a reporter, anchor, producer and manager. She has won and been nominated for numerous awards related to TV news features, investigations and continuing coverage. She manages social media for the ABC affiliate in Spokane, Washington and is always looking for ways to advance and innovate across platforms. She’s the daughter of a retired journalist, the wife of a morning news anchor and the mom of two budding storytellers. She tweets more than she should.