Mya Frazier is director of trends and insights at "Engauge":http://www.engauge.com/, one of the nation's largest independent advertising agencies. As the advertising correspondent for MediaShift, she chronicles the impact of digital, mobile and social marketing trends on content, culture and commerce. A former business journalist, she has been a staff writer at Advertising Age, the Cleveland Plain Dealer and American City Business Journals. Her work has also appeared in the Economist, New York Times and Next American City. You can follow her on Twitter "@myafrazier":https://twitter.com/myafrazier or at myafrazier.tumblr.com.