Mark Glaser

Mark Glaser is founder, publisher and executive editor of MediaShift and Idea Lab. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

by Mark Glaser

Title: How to Personalize Your Content for Better Engagement Panelists: Mark Glaser, MediaShift; Dave Ingram, Acquia; Ben Ham, Washington Post You’ve heard of targeted advertising, but what about targeted content? If you’re going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right […] more »

by Mark Glaser

Media measurement has never been easier and it’s never been more complicated and obtuse. Sure, you can easily connect your website to Google Analytics or look at Facebook or Twitter stats. But how do you know if your media content is making a real impact, changing lives, culture and even government regulation and legislation? That […] more »

by Mark Glaser

Title: How to Get Foundation Funding Instructor: Mark Glaser, executive editor and publishers, MediaShift Tips for working with media foundations Register here! Have you ever considered getting foundation grants to help support your journalism and media projects? Didn’t know where to start? This training will give an overview of the major foundations and what they […] more »

by Mark Glaser

The following post is sponsored content on MediaShift from Florida International University’s School of Journalism and Mass Communication. Details The Hearst Distinguished Lecture Series hosted Geneva Overholser on the Biscayne Bay Campus at FIU. Overholser gave a talk titled, “Leading from the Outside: Rethinking Journalism Leadership When Change is the New Normal.” She explained how […] more »

by Mark Glaser

When I first started the MediaShift blog for PBS in January 2006, I had a vision for much more than just a one-person blog. To try to cover the changing media world, it would require having more contributors helping to cover what was happening at newspapers, magazines, radio, TV, music, movies and more. And rather […] more »

by Mark Glaser

When most people think of the Medill School of Journalism at Northwestern they think of the Evanston, Illinois, campus just north of Chicago. But there’s another campus of undergraduate students earning degrees at Medill a world away — in Qatar’s Education City. It’s a strange little incubator of Western education, with six different American schools […] more »

by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

by Mark Glaser

Cutting the cord to cable has gone from a fringe action to a way of life for millions of Americans that have given up on expensive cable and satellite TV packages and built their own on-demand TV experience with streaming TV. Not to mention the “cord nevers,” millennials who never bothered getting traditional pay TV […] more »

by Mark Glaser

The following post is sponsored content on PBS MediaShift from Florida International University’s School of Journalism and Mass Communication. Details The Hearst Distinguished Lecture Series hosted Sree Sreenivasan on the Biscayne Bay Campus at FIU. Sreenivasan gave a talk on getting the best use out of your time online (and on your phones), how to […] more »

by Mark Glaser

The following post is sponsored content on PBS MediaShift from Florida International University’s School of Journalism and Mass Communication. Video The live-stream for this event is over. Here’s the archived video of the talk and Q&A: Storify [View the story “Marty Baron at FIU on the Future of News” on Storify] ****** The Hearst Distinguished […] more »