A former television journalist who fell in love with the capability of social media to help protect and enrich her clients’ brands, Kathleen Hessert added BuzzManager, Inc to her already nationally renowned sports reputation management firm, Sports Media Challenge. Lauded for launching NBA great Shaquille O’Neal on Twitter which helped take the platform to the masses, BuzzManager now provides a range of social media services for a wide range of clients including strategy, execution, education and monitoring via her proprietary BuzzMgr™ listening tool. Based in Charlotte, NC, Hessert’s clients have included sports and entertainment celebrities and brands: Danica Patrick, Kasey Kahne, Peyton and Eli Manning, ESPN, Big Ten Network, Fox Networks, Radio City Rockettes, and the University of Michigan and Penn State. Hessert also works extensively to apply her social media know-how to assist humanitarian and disaster assistance.
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