Media Metrics Roundup for May 17, 2017

    by Jason Alcorn
    May 17, 2017

    “Anger Is A Useful Metric”

    (Laura Hazard Owen / NiemanLab)
    😡 is the top reaction for hyper-partisan Facebook pages.

    Media Manipulation and Disinformation Online

    (Alice Marwick and Rebecca Lewis / Data & Society)
    “The media’s dependence on … analytics and metrics … makes them vulnerable to … manipulation.” My reaction: 😳

    Translating UX Goals into Analytics Measurement Plans

    (Aurora Harley / Nielsen Norman Group)
    An excellent piece on getting insight, not numbers.


    How YouTube Latecomer Vox Beat the Odds And Built A Big Channel

    (Sahil Patel / Digiday)
    One reason why ProPublica is paying to put a video fellow at Vox.

    Introducing the Facebook Earned Reach Average

    (Emmy Bengtson / M+R)
    I covered takeaways for media from the latest M+R report last month.

    From MetricShift

    Upcoming Trainings & Events

    How to Clean Up Your Audio in Video Production [May 17]
    How to Use Instagram as a Reporting Tool [May 24]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How To Make Social Videos with Impact [Jun. 21]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: disinformation media impact news design video metrics vox media

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