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    Media Metrics Roundup for May 17, 2017

    by Jason Alcorn
    May 17, 2017

    “Anger Is A Useful Metric”

    (Laura Hazard Owen / NiemanLab)
    😡 is the top reaction for hyper-partisan Facebook pages.

    Media Manipulation and Disinformation Online

    (Alice Marwick and Rebecca Lewis / Data & Society)
    “The media’s dependence on … analytics and metrics … makes them vulnerable to … manipulation.” My reaction: 😳

    Translating UX Goals into Analytics Measurement Plans

    (Aurora Harley / Nielsen Norman Group)
    An excellent piece on getting insight, not numbers.

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    How YouTube Latecomer Vox Beat the Odds And Built A Big Channel

    (Sahil Patel / Digiday)
    One reason why ProPublica is paying to put a video fellow at Vox.

    Introducing the Facebook Earned Reach Average

    (Emmy Bengtson / M+R)
    I covered takeaways for media from the latest M+R report last month.

    From MetricShift

    Want To Reach A Chinese Audience? 10 Tips For Using WeChat by Kaidi Yuan

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    Doing Social Media Without Numbers by Kim Bui

    10 Strategies for Documentary Filmmakers to Impact Policy by Caty Borum Chattoo and Will Jenkins

    The Collaborative Journalism Summit Explained Using Lyrics from ‘Crazy in Love’ by Beyoncé by Jason Alcorn

    Special Series: Social Metrics by Jason Alcorn

    5 Newsletter Signup Boxes We Love by Sangeeta Singh-Kurtz

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    How to Clean Up Your Audio in Video Production [May 17]
    How to Use Instagram as a Reporting Tool [May 24]
    How to Get the Most Out of Content Analytics [May 31]
    Snapchat for Journalists and Storytellers [Jun. 7]
    How To Make Social Videos with Impact [Jun. 21]
    How to Measure Impact in Journalism [Jul. 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: disinformation media impact news design video metrics vox media

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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