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    Media Metrics Roundup for September 7, 2016

    by Jason Alcorn
    September 7, 2016

    Comments Are Changing. Our Commitment to Audiences Shouldn’t.

    (Amanda Zamora / Poynter)
    You liked the 10UP takeaways. Here’s another terrific talk from the Poynter event.

    The Handy Guide to Setting Up Scroll Depth Tracking

    (Clay Wyant / Distilled)
    We love scroll depth here and just talked about it on the MediaShift podcast.

    Facebook is Tracking ‘Trends,’ So We’re Tracking Facebook

    (Caitlin Dewey / Washington Post)
    A valuable daily experiment in how social networks filter our news.

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    How to Use Google Analytics Audience Data to Make Media and Marketing Decisions

    (Andrew Ruegger / MarketingLand)
    Audience insights hidden inside Google Analytics.

    Google Analytics Can Now Summarize Your Data With Automated Insights

    (Anthony Ha / TechCrunch)
    And now it’s easier than ever with Analytics to discover important trends.

    From MetricShift

    Influencers and Community Help Boost Instagram Video Views by Gabrielle Boland

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    Why Journalists Can No Longer Ignore Snapchat by Tim Cigelske

    How Media Metrics Training Works In The Real World by Kevin Davis

    Survey Finds Newsrooms Are Monitoring Metrics, Not Acting on Them by Jason Alcorn

    Using Search to Augment Analytics for News Websites by Rob Hammond

    5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske

    Upcoming Trainings & Events

    How to Boost Traffic with LinkedIn [Sept. 7]
    Audience Engagement: What We Know and What We Don’t [Sept. 8]
    > #MetricShift Chat: The Impact of Snapchat and Instagram Stories [Sept. 9]
    Snapchat & Instagram Stories for Journalists [Sept. 15]
    Using Twitter to Cover Live Events [Sept. 28]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience engagement comments google analytics media metrics scroll depth snapchat

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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