#MetricShift Chat: The Impact of Snapchat and Instagram Stories

    by Tim Cigelske
    September 6, 2016

    Believe it or not, Snapchat turns five years old this month and has more active daily users than Twitter.

    Instagram is now trying to crash Snapchat’s party by introducing its own version called Stories, unleashing ephemeral messaging on the platform’s 500 million active monthly users.

    Will the rise of disappearing messages change how journalists measure engagement and impact? Or will this become another disappearing trend?


    In our #MetricShift Twitter chat, we dig into the metrics and impact of Snapchat and Instagram Stories. The chat will take place at 10 am PST/noon central/1 pm EST on Friday, September 9th.

    Related from MetricShift: Why journalists can no longer ignore Snapchat

    Related DigitalEd Training: Snapchat & Instagram Stories for Journalists on Sept. 15.


    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift. Guests will include Sarah Ann Cassell, social media manager for City Year; Allen Halas, digital media specialist at PyraMax Bank; Sumaiya Ahmed, marketing and communications assistant at the Toronto Public Library; Claire Nowak, digital editorial assistant at Readers Digest; Peter FiorentinoBroadcaster/Media Relations Coordinator for the Tri-City ValleyCats; Amy Jahns, media relations at We Energies and former assignment manager for Journal Broadcast Group; Cesar Gomez, social media + PR specialist at Hanson Dodge Creative; Jon Zmikly, senior lecturer at the School of Journalism & Mass Communication at Texas State University; and Jason Alcorn, metrics section editor for MediaShift.

    A Storify recap is posted below:

    Tagged: chat instagram metrics metricshift snapchat

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