Media Metrics Roundup for August 10, 2016

    by Jason Alcorn
    August 10, 2016

    Facebook Live Analysis: Crunching on NPR’s Cereal

    (Joey Weed and Brandon Carter / NPR Social Media Desk)
    After 54 episodes of daily live video from The Two-Way, what has NPR learned?

    A New Player Aims to Bring the Podcast Advertising Analytics Some Want (and Others Fear)

    (Nicholas Quah / Hot Pod)
    Art19 measures actual user behavior and has some big partners on board.

    Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

    (Avinash Kaushik / Occam’s Razor)
    Seven things you can do with Google’s new (real-data filled!) demo account.


    Behind The New Yorker’s Record-Setting Web Traffic

    (Ellen Cools / Folio)
    Having more regular contributors and fewer freelancers increased readership.

    How Publishers from the HuffPost to The New York Times are Using Instagram Stories

    (Max Willens and Lucinda Southern / Digiday)
    “Right now, the view rate is painfully low.” But give it time.

    From MetricShift:

    17 Ways to Measure a Feature News Story by Jason Alcorn


    Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke

    4 Tips for Successful Instagram Videos by Liam Corcoran

    How the Los Angeles Times Located Students from ’06 Immigration Protests by Daniela Gerson

    Big Data, Smart Data, Fast Data…. Creative Data? by Ian Gibbs

    How Podcasts Could Impact Political Reporting by Tim Cigelske

    Upcoming Trainings & Events:

    Advanced Social Media Engagement [August 10]
    > #MetricShift Chat: Training Your Newsroom [August 12]
    How to Measure Impact in Journalism [August 17]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience growth facebook live google analytics instagram stories nicholas quah podcast analytics social metrics

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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