Media Metrics Roundup for March 2, 2016

    by Alexandra Kanik
    March 2, 2016

    Chartbeat CEO Resigns, Says He’s Looking For a New Challenge
    (Mathew Ingram / Fortune)
    Long-time CEO of Chartbeat has decided to start building things again.

    Desktop Dark Social Mystery Solved?
    (Kurt Gessler / Medium)
    Last newsletter we linked to a conundrum article from Chicago Tribune’s Kurt Gessler about dark social. Here’s his follow up.

    Making Your Homepage Work for You
    (Sachin Kamdar / Parse.ly)
    Is the homepage dead? Not according to Parse.ly.


    News Feed FYI: Taking into Account Live Video When Ranking Feed
    (Vibhi Kant and Jie Xu / Facebook)
    Facebook is now considering streaming video to be its own type of content, and it’s treating it different than normal video.

    The Engagement Manifesto: Part III
    (Andrew Haeg/ Medium)
    A great three-part series on measuring engagement, recommended by MetricShift Reader Advisory Board member Anika Anand.

    More From MetricShift:

    Special series: Metrics that Matter

    People Matter More Than Metrics at Kentucky Center for Investigative Reporting by Alexandra Kanik


    Introducing MetricShift, Dedicated to Media Metrics, Analytics and Impact by Alexandra Kanik

    3 Steps to Measuring What Matters: Assess, Analyze, Act by Tim Cigelske

    Audience Awareness and Comprehension: The Seldom-Measured Metrics by Elia Powers

    #MetricShift Chat: Metrics that Matter by Alexandra Kanik

    Set Clearly Defined Goals to Make Your Metrics Matter by Alexandra Kanik

    Special Series: Metrics that Matter by Alexandra Kanik

    Upcoming Trainings & Events:

    > How to Personalize Your Content for Better Engagement [March 2]

    > Advanced Social Media Analytics [March 15]

    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

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    Tagged: analytics chartbeat dark social engagement events facebook parse.ly trainings video

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