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    Media Metrics Roundup for March 2, 2016

    by Alexandra Kanik
    March 2, 2016

    Chartbeat CEO Resigns, Says He’s Looking For a New Challenge
    (Mathew Ingram / Fortune)
    Long-time CEO of Chartbeat has decided to start building things again.

    Desktop Dark Social Mystery Solved?
    (Kurt Gessler / Medium)
    Last newsletter we linked to a conundrum article from Chicago Tribune’s Kurt Gessler about dark social. Here’s his follow up.

    Making Your Homepage Work for You
    (Sachin Kamdar / Parse.ly)
    Is the homepage dead? Not according to Parse.ly.

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    News Feed FYI: Taking into Account Live Video When Ranking Feed
    (Vibhi Kant and Jie Xu / Facebook)
    Facebook is now considering streaming video to be its own type of content, and it’s treating it different than normal video.

    The Engagement Manifesto: Part III
    (Andrew Haeg/ Medium)
    A great three-part series on measuring engagement, recommended by MetricShift Reader Advisory Board member Anika Anand.

    More From MetricShift:

    Special series: Metrics that Matter

    People Matter More Than Metrics at Kentucky Center for Investigative Reporting by Alexandra Kanik

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    Introducing MetricShift, Dedicated to Media Metrics, Analytics and Impact by Alexandra Kanik

    3 Steps to Measuring What Matters: Assess, Analyze, Act by Tim Cigelske

    Audience Awareness and Comprehension: The Seldom-Measured Metrics by Elia Powers

    #MetricShift Chat: Metrics that Matter by Alexandra Kanik

    Set Clearly Defined Goals to Make Your Metrics Matter by Alexandra Kanik

    Special Series: Metrics that Matter by Alexandra Kanik

    Upcoming Trainings & Events:

    > How to Personalize Your Content for Better Engagement [March 2]

    > Advanced Social Media Analytics [March 15]

    > Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]

    Get the Media Metrics Roundup in Your Inbox!

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    Tagged: analytics chartbeat dark social engagement events facebook parse.ly trainings video

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Alexandra Kanik

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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    Email: alexandra [at] rationalact [dot] com

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