Tag: video

by Sonia Paul

The headline of a New York Times’ compilation of user-generated content reads: “The Videos That Are Putting Race and Policing Into Sharp Relief,” showcasing the power of eyewitness video. On the flip side, some of the tweets that erupted last summer, when the video of ISIS members beheading freelance journalist James Foley surfaced, show the […] more »

by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

by Reuben Stern

This week we see how aerial drones are being fitted with 360-degree video cameras, and we learn how an anonymous social platform might help with news coverage. PART 1: 360-degree drone video Working as a fellow inside the BuzzFeed Open Lab, Ben Kreimer is finding new ways to capture 360-degree footage from aerial drones. We […] more »

by Jefferson Yen

Earlier this month, Canada’s Postmedia Network announced they were going to shutter the evening tablet editions at the Ottawa Citizen, Montreal Gazette and Calgary Herald. Tablets were one part of Postmedia’s “four platform strategy” that it started in 2014 which also included its smartphone app, website and print edition. When it was first announced the […] more »

by Matt Smith

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. By nearly any measure, there is a tremendous amount of interest in the 2016 U.S. presidential election. Television ratings for the first two Republican presidential debates have been through the […] more »

by Jefferson Yen

Like it or not advertising pays for content. We all know how it should work: publishers produce content that consumers want and advertisers pay for access to aforementioned consumers. But according to a Bloomberg investigation it’s not that simple. Instead what they found were traffic brokers willing to sell traffic spawned by bots and virus-infected […] more »

by Stacy Forster

We’re at a point where the video capability on our phones nearly matches that of expensive video cameras. For those teaching students and professionals how to shoot video, mobile considerations are key. Join us on Tuesday, Sept. 29, at 1 p.m. Eastern Time/12 p.m. Central Time/10 a.m. Pacific Time for our #EdShift Twitter chat about […] more »

by Dale Blasingame

When two WDBJ journalists were murdered on live television last week near Roanoke, Virginia, the ethical debate over “how much is too much” in terms of coverage was never more evident. This is an increasingly more and more complex decision that falls on the shoulders of journalists, which is nothing unusual. But these days, technology […] more »

by Jefferson Yen

We’ve covered cord-cutting from cable for years, but now there’s no doubt about it: it’s real, it’s here and media giants will need to get used to it. Variety reported that pay TV had its worst-ever quarterly subscriber declines in the second quarter, losing more than 500,000 subscribers. The number of pay TV households is […] more »

by Jefferson Yen

It’s a tale of two social titans on this week’s Mediatwits podcast. On Tuesday, select users were able to test out Twitter’s new dedicated news tab. An algorithm is used to determine which news stories are featured in the experimental feature. The tech company has struggled to attract more users lately and the “Featured News” […] more »