Tag: online ads

by Matt Smith

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Twenty-one billion dollars. Not a trivial sum. For clarity, this isn’t a holiday spending figure, either. This number represents the dollar amount in lost ad revenue last year alone. This […] more »

by Rob Byrnes

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. For years, the digital world has vowed to move TV ad dollars online. Many believed that simply flaunting some of digital’s key features, such as geo-targeting and cheap impressions, was […] more »

by Julie Keck

1. Journalism curator Longform launching first iPhone app (Jeremy Barr / Capital New York) 2. Mail Online’s ad revenues rise nearly 50% year on year (John Plunkett / The Guardian) 3. Y Combinator releases its curriculum as a Stanford class — and online (Liz Gannes / Re/code) 4. College newspaper drops print, first to operate […] more »

by Julie Keck

1. Netflix says ‘no rules’ would be better than FCC’s net neutrality proposal (Jacob Kastrenakes / The Verge) 2. What do consumers hate more than TV ads? Online video commercials (Suzanne Vranica / Wall Street Journal) 3. Nielsen partners up with Facebook to track television-viewing habits (Melissa Hellmann / TIME) 4. More details and a […] more »

by Julie Keck

1. Twitter agrees to block ‘blasphemous’ tweets in Pakistan (Robert Mackey / New York Times) 2. TVTY raises $4.5 million to sync TV and online ads (Romain Dillet / TechCrunch) 3. Knight funds innovation and a push for media diversity at Hampton University (Justin Ellis / Nieman Lab) 4. Can the New Republic find its […] more »

by Julie Keck

1. AT&T, Verizon may join Comcast in Netflix streaming deal (Marguerite Reardon / CNET) 2. A new ‘micro-publication’ for deep environmental and tech reporting (Nicola Pring / CJR) 3. Upworthy details why it fact-checks every post (Craig Silverman / Poynter) 4. Marc Andreessen says more net neutrality laws are not the answer (Mathew Ingram / […] more »

by Julie Keck

1. TV foresees its future; Netflix is there (New York Times) 2. Study: People aren’t clicking on online ads (Business Insider) 3. Cameron cracks down on ‘corroding influence’ of online pornography (Guardian) 4. Nate Silver of FiveThirtyEight Blog to join ESPN (New York Times) 5. Forget second screen apps; today, TV is the second screen (GigaOm) 6. All […] more »

by Julie Keck

1. Facebook to introduce hashtags (AllThingsD) 2. The newsonomics of Hearst Magazines’ 1 million new customers (Nieman Lab) 3. Global study shows more journalists embrace social media – Germans, not so much (paidContent) 4. Gatekeepers of cable TV try to stop Intel (NYT) 5. Web display ads often not visible (WSJ) 6. Feedly starts weaning itself from Google Reader servers (CNET) Get our newsletters delivered straight to your […] more »

by Courtney Lowery Cowgill

If the banner ad isn’t dead, it’s certainly on life support. Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn’t do enough. It didn’t fully take advantage of the medium, it was hard to track, and it certainly […] more »

by Amanda Lin Costa

Discovered on the Internet and known as a storyteller with a unique vision, writer and producer Daniel Knauf, best known as the creator of “Carnivàle” on HBO, has ditched Hollywood and struck out on his own to mine the field of transmedia. With a beta project made public called “Haunted,” Knauf’s new company, BXX, is […] more »