Tag: marketing

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

by Sonia Paul

FEATURED TRAINING THREAD at Yale June 7-10, 2015 New Haven, Connecticut THREAD at Yale will gather storytellers from print, radio, and other media to learn from masters in the field and from each other.  “It’s time that storytellers had a gathering that respected the new reality, by disrespecting the old boundaries,” explains the director of THREAD at […] more »