Tag: comscore

by Julie Keck

1. Deloitte says millennials will spend $62 billion on media in 2015 (Dawn Chmielewski / Re/code) 2. 2015 might be the year we start to get online identity right (Alex Howard / TechRepublic) 3. ComScore to tally viewers across their many devices (Emily Steel / New York Times) 4. How much work the NYT has […] more »

by Julie Keck

1. Arizona PBS moves to Cronkite, becomes ‘teaching hospital’ and innovation hub (Walter Cronkite School of Journalism and Mass Communication) 2. Fullscreen will invest $10 million in original programming (Sam Gutelle / Tubefilter) 3. Q & A: Susan Wojcicki wants to make YouTube (a little) more like TV (Miguel Helft / Fortune) 4. YouTube adding […] more »

by Lily Leung

The best stories across the web on media and technology, curated by Lily Leung. 1. NBCUniversal taps Google, comScore to measure viewership for 2012 Olympics (PaidContent) 2. Many iPhone apps are taking data from your address book (VentureBeat) 3. Did the AP just declare war on news aggregators? (GigaOm) 4. Social games giant Zynga posts […] more »

by Dorian Benkoil

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. Access to, and control and ownership of, data is playing a big role in everything […] more »