Tag: book promotion

by Miral Sattar

The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. This marketing plan will help you decide whether you’ll blog and have a presence on social media, and it’ll help you organize your outreach strategy for reviews. Your plan can be in the form of […] more »

by Guy Kawasaki

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring […] more »