seattle skyline dissection
Having a strong personal voice that isn't condescending is a good tactic for reaching millennial audiences, says Jennifer Maerz. Screenshot courtesy of RJI.
Best Practices
by Reuben Stern

This week we explore a web-based tool for local election coverage, and we get advice on creating news for millennial audiences. PART 1: Electable Electable is a Web-based tool under development that could help smaller local news organizations connect audiences with information about candidates in local elections. We find out how it works from founder […] more »

by Sonia Paul

MediaShift’s second annual Collab/Space New York workshop took place last Wednesday, July 15, 2015. The main aim was boosting intrapreneurial innovation at media and tech companies — in other words, how established media and tech companies can improve innovation from within. The workshop took place at the Ford Foundation in New York and was sponsored […] more »

by Meg Dalton

How can established media and tech companies foster innovation from within large organizations? That was the focus of our second annual Collab/Space New York workshop this past Wednesday, July 15, 2015. The workshop was sponsored by the Donald W. Reynolds Journalism Institute and hosted by the Ford Foundation. Below is a quick Storify recap of […] more »

by Kimberly Selden

Once again, MediaShift is producing a Collab/Space innovation workshop in New York at the Ford Foundation focused on “intrapreneurial” projects at media and tech companies. Not only will it be sponsored by the Donald W. Reynolds Journalism Institute at the University of Missouri, but the projects might get Missouri students to do capstone projects focused […] more »

by Sonia Paul

Two new reports released recently by the American Press Institute dissect and discuss the best practices for innovation within news organizations and ways to institute a “culture-based strategy” to create and encourage innovation. But what exactly is “innovation?” The definition has become a very loose one within the journalism community. “I think most legacy news operations […] more »

by Meagan Doll

Not only is technology developing rapidly in today’s society, but the ways in which it’s used to tell stories and deliver news are also changing. Matt Sheehan, director of the Innovation News Center (INC) at the University of Florida’s College of Journalism and Communications, is experimenting with this reality. Through a partnership with anonymous messaging […] more »

by Sonia Paul

MediaShift produced its first-ever Journalism Innovation Summit, a one-day conference to tackle some of the trickiest topics posing the media industry, on May 15, 2015, at the City University London. The Summit took on various hot-button topics — where to distribute innovative content, how to increase audience engagement, and what are the most promising business models. The day […] more »

by Tristan Stewart-Robertson

MediaShift produced its first-ever Journalism Innovation Summit and its first European event in London last week taking on the twin challenges of content and business models. Delegates came from as far away as South Korea and Canada, across the United Kingdom, Norway, Nigeria and beyond. Hosted by City University London, and with receptions hosted by […] more »

by Rebecca Blatt

In May 2012, Jane Beard was caring for her ailing 88-year-old father at her home in Silver Spring, Maryland. Her dad was a veteran of World War II, and he was suffering from dementia. At night, he would have nightmares about his service in Europe nearly 70 years prior. He would often cry out, waking […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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