Seth Shapiro is a leading strategist, speaker and advisor in digital media. A two-time Emmy® award winner, his work includes projects in games, TV, online and mobile, for companies companies including Disney, Comcast, McCann, Intel, Time Warner, Universal, Showtime, Verizon, Sun Microsystems, Goldman Sachs, Tim Kring, Betfair UK and a range of startups. He is Principal of New Amsterdam Media, Adjunct Professor at the "USC School of Cinematic Arts":http://cinema.usc.edu/ and Research Fellow at the "Annenberg Innovation Lab":http://www.annenberglab.com/. As Head of Production at DirecTV's Advanced Products and Services group, Seth oversaw the launch of over 20 services, including "NFL Sunday Ticket":http://www.directv.com/sports/nfl Digital and TiVo from DirecTV, the world's first major DVR platform.