Kevin Roberts is the New York-based CEO Worldwide of Saatchi & Saatchi – one of the world’s leading creative organizations and part of Publicis Groupe, the world’s third largest communications group. He took up his position as CEO Worldwide with Saatchi & Saatchi in 1997, and will move to the position of Executive Chairman in January 2015. In 2004, he wrote Lovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009. He has just published a 10,000 word “Red Paper” Brand Loyalty Reloaded, which can be found at saatchikevin.com.
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