Jennifer Sadler is an innovator, instructor and entrepreneur. After gaining her master’s in journalism from the University of Memphis, she began her career in sales and marketing before transitioning to entrepreneurship. She developed Connect Memphis to help bridge the gap between young professionals and opportunities for engagement and development in Memphis. In 2014, she developed Lolo (short for Love Local), an online marketplace and gift box company that showcased products made by local vendors. Sadler has a passion for local and small businesses, as she continually educates the community. In 2014, she began teaching entrepreneurship and management at the Fogelman College of Business and Economics at the University of Memphis. Her classes introduced students to esteemed local entrepreneurs and allowed them to create businesses that gave back to the city. In addition to teaching, she developed and implemented numerous campaigns for local and national businesses as a digital strategist for The Commercial Appeal. Her knowledge of the changing landscape of news brought her to the University of Mississippi to teach multimedia journalism as part of the Integrated Marketing Communications program. Her goal is to disrupt collegiate education by introducing students to new ideas, new methods and new projects that will better prepare them for the opportunities available after college.
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.