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  • Arionne Nettles

    Arionne Nettles is a professional storyteller—journalist, business writer, and content marketer—who specializes in helping people and businesses share their stories. Consequently, she’s a serial entrepreneur. Her content strategy company, Fourth Concept Media Group, utilizes journalism knowledge to create on-target content and her latest venture, AviBrand, is a branding mobile app and website created specifically for individuals to take their brands to new heights. When she’s not writing, she’s teaching Chicago-area teens the power of words through Write Chicago’s “sicker than your average” writing workshops or volunteering as a mentor. Arionne is also a proud MBA graduate of Florida A&M University and is currently pursuing a second master’s degree at Northwestern University’s Medill School of Journalism.

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  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

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