The Winners Of Hearken’s 2017 Champion Of Curiosity Awards
These have it all: Great metrics, great engagement and great storytelling.
How a Project on Underground Music Went Analog to Increase Engagement
Kristine Villanueva / MetricShift
Zines vs. Instagram.
Google Is Sending More Traffic Than Facebook To Publishers — Again
Rani Molla / Recode
It’s a reversal from the start of 2017.
Publishers Sharing AMP Articles On Twitter Can Now Access Analytics
David Cohen / AdWeek
Referrals will now be attributed to Twitter instead of organic traffic.
Facebook Always Wins: Data Shows Publishers Are Buying Far More Facebook Traffic
Max Willens / Digiday
The number of paid publisher impressions more than doubled in 18 months.
Retention Is Hard, And Getting Harder – Here’s Why
Brian Balfour / Reforge
A deep dive on user retention by three experts in product growth.
More From MetricShift
Assessing The Impact Of Explanatory Journalism
3 Ways to Use Customer Research In Newsroom Decision-Making
Upcoming Trainings and Events
Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development
User Experience Testing 101 [Dec. 20]
Instructor: Center for Emerging Media Design and Development at Ball State University
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.